ABOUT SOFT GROWTH
For women rising their own way
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For ambitious women who're done with hustle culture
Where ambition meets ease, and your brand finally starts to click.
We talk about boundaries, ambition, money, self-trust, identity shifts, and what it means to live like you’re already the version of you you want to become. Not because it’s easy. But because it’s worth figuring out now instead of later. These are tools you’ll actually use. Habits that actually hold. Growth you’ll actually feel. And clarity that sticks even when things get messy.
The ones who are driven, skilled, and done pretending they have to shrink to be liked. We care about building brands with integrity, intention, and attention to the smallest details, while staying deeply connected to ourselves and each other. This is growth that feels alive, creative, and genuinely fulfilling.
THE MISSION
What We’re Built For
We’re here to redefine growth for ambitious women who are done shrinking
“This has been the one thing that actually made personal GROWTH FEEL DOABLE.”
- SARAH JAMES, CEO
“Every episode feels like a pep talk from my smartest, most grounded friend.”
- zoe miller, brand designer
“I didn’t expect to love it this much. Obsessed. She fully gets me every time.”
- Rachel Ross, PHOTOGRAPHER
OUR VALUES
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Intentional Growth
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SELF RESPECT > EVERYTHING
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CLEAN STRATEGY
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Effortless Expansion
Quick Stats:
8
4.9
250
1.2M
Years of showing up, learning, and evolving
Average rating on the apps that actually matter
Episodes recorded in leggings and a messy bun
Downloads from listeners who keep coming back